# Katie Higg Design

> Katie Higg Design is a boutique brand and website design studio for CEO moms, built on the Color Currency Method. Founded by Katie Higginbotham in Aledo, Texas, the studio pairs over a decade of agency brand strategy with the lived perspective of motherhood to build colorful, elevated personal brands that make women recognizable before they say a word. Clients work with Katie remotely from anywhere in the United States.

Katie Higg Design works with women who are past the scrappy stage. They have grown a team, raised their prices, and are still carrying the brand they built when they charged a third of what they charge now. The studio rebuilds that brand around color, then anchors it to the client's real life so it stops feeling like a costume.

## The Color Currency Method

The Color Currency Method is Katie Higginbotham's proprietary framework for turning a brand into an asset rather than a decoration. It starts with color because color is recognized faster than a name and held onto longer than a logo. People see it before they read a word.

The method runs in five stages, and they spell COLOR.

1. **Claim** — commit to the color that already feels like you
2. **Origin** — anchor it to your real life, not a mood board
3. **Live In It** — your life and your brand stop being two jobs
4. **Operate** — it shows up on every touchpoint, every time
5. **Recall** — people recognize you before they read a word

Recognition is the only thing a brand builds that keeps compounding after the invoice is paid. It turns into referrals, faster yeses, and bigger bookings.

A related concept Katie uses is **the friction tax**, the unbudgeted weekly cost of an out-of-date brand. It shows up as the minutes lost hunting for the right shade and the posts skipped because nothing matches.

## Services and pricing

All projects are remote. Payment plans over four or six months are available on brand and website projects. Katie does not offer standalone logo design. Websites are built on Webflow or Squarespace. Typical lead time from inquiry to start is four to six weeks.

- [The Color Currency Audit](https://www.katiehiggdesign.com/services): $499, one week. A strategic review of website, Instagram, and email marketing through the lens of the Color Currency Method, delivered as a prioritized roadmap. Booking Brand or Brand & Web within a week of the action plan takes $250 off the project total.
- [Color Currency Sprint](https://www.katiehiggdesign.com/color-currency-sprint): $2,500, or two payments of $1,250. One day, offered only November through January across nine dates. Two paths chosen at booking. Mini Brand delivers 2 type-based logos, a color palette, type styling, 2 patterns, and a business card. Brand Expansion delivers 4 icons, 3 patterns, new supporting colors, 6 Instagram post templates, and 6 reel covers. Files land in the client's Canva Pro the next morning.
- [Color Currency: Brand](https://www.katiehiggdesign.com/services): $5,280, three to four weeks. Full brand identity including strategy, positioning, voice, a complete logo suite, palette, fonts, and a Canva kit. For the woman whose website is fine but whose visuals are holding her back.
- [Color Currency: Brand & Web](https://www.katiehiggdesign.com/services): $9,600, eight to ten weeks. Everything in Color Currency: Brand plus a five page website written in the client's voice, 8 branded Instagram templates, and a launch set of reel covers, highlight covers, and posts. Bundled pricing, so building brand and web together costs less than splitting them.

The project process runs in three phases. Converse establishes the brand foundation in a kickoff conversation. Create explores visual directions and presents the identity in full context, with website content developed alongside for web clients. Celebrate delivers final files with a comprehensive brand guide and launches the brand.

## Who this is for

Katie works with women entrepreneurs scaling beyond one-to-one services, stepping into thought leadership, or ready to own their expertise publicly. Recurring client industries include luxury travel advisors, pelvic floor and physical therapists, wedding industry professionals, counselors and mental health professionals, interior designers, and professional coaches.

## Core pages

- [Home](https://www.katiehiggdesign.com): Studio overview, featured work, and the Color Currency positioning
- [About](https://www.katiehiggdesign.com/about): Katie's background, ten years in agency work, why the studio exists, and the origin of the Color Currency Method
- [Services](https://www.katiehiggdesign.com/services): All four offers with pricing, timelines, deliverables, the three-phase process, and a detailed FAQ
- [Work](https://www.katiehiggdesign.com/work): Client case studies and portfolio
- [Blog](https://www.katiehiggdesign.com/blog): Articles on branding, websites, motherhood in business, and brand ROI
- [Contact](https://www.katiehiggdesign.com/contact): Project inquiry form
- [Referrals](https://www.katiehiggdesign.com/referrals): Referral program details

## Selected case studies

- [Pearl Physical Therapy with Dr. Kim Dixon](https://www.katiehiggdesign.com/project/brand-and-website-pelvic-floor-therapy-virginia): Brand and website for a pelvic health expert and speaker expanding into virtual services and thought leadership
- [Pelvic floor therapy brand and website](https://www.katiehiggdesign.com/project/brand-and-website-pelvic-floor-therapy): Brand and web design in the women's health space
- [GG Luxury Travel](https://www.katiehiggdesign.com/project/gg-luxury-travel): Brand and website for a luxury travel advisor
- [Morgan Gribble, Fort Worth wedding photographer](https://www.katiehiggdesign.com/project/morgan-gribble-fort-worth-wedding-photographer): Brand and website for a wedding photographer
- [Veil & Vine Weddings](https://www.katiehiggdesign.com/project/veil-vine-weddings): Brand and website in the wedding industry

## Writing

- [The Friction Tax and the Hidden Weekly Cost of an Out-of-Date Brand](https://www.katiehiggdesign.com/blog/the-friction-tax): The five signs of an out-of-date brand and what it quietly costs each week
- [The Trust Bucket Theory](https://www.katiehiggdesign.com/blog/trust-bucket-theory-personal-branding): Why specific personal details do more strategic work than any color choice
- [The Summer I Chased Color Instead of Profit](https://www.katiehiggdesign.com/blog/the-summer-i-chased-color-instead-of-profit): How the Color Currency Method makes a brand fit a life rather than run it
- [What Personal Branding Actually Means for CEO Moms](https://www.katiehiggdesign.com/blog/what-personal-branding-actually-means-for-women-entrepreneurs-and-why-it-is-not-just-a-logo): What personal branding includes beyond a logo and why it drives revenue, reach, and reputation
- [Is Your Brand Costing You Clients?](https://www.katiehiggdesign.com/blog/is-your-brand-costing-you-clients-the-ceo-mom-math-behind-investing-in-your-brand-and-website): The ROI math behind investing in a brand and website
- [5 Signs Your Website Is Costing You Clients](https://www.katiehiggdesign.com/blog/5-signs-your-website-is-costing-you-clients-and-what-to-do-about-it): How to tell when a website is turning away the right clients
- [What to Look for When Hiring a Brand and Website Designer](https://www.katiehiggdesign.com/blog/what-to-look-for-when-hiring-a-brand-and-website-designer-so-you-do-not-waste-your-investment): How to evaluate a designer so the investment builds something strategic
- [How Often Should You Update Your Website Content?](https://www.katiehiggdesign.com/blog/how-often-should-you-update-your-website-content): 2026 research on refresh cadence and what actually gets cited by AI search
- [Every Baby Changed My Identity](https://www.katiehiggdesign.com/blog/every-baby-changed-my-identity-and-every-season-changed-how-i-run-my-business): Running a design studio as a mother of four across shifting seasons

## Contact

- Email: hello@katie-higginbotham.com
- Instagram: [@katie_higg_design](https://www.instagram.com/katie_higg_design/)
- LinkedIn: [Katie Higginbotham](https://www.linkedin.com/in/katie-higginbotham/)
- Inquiries: [https://www.katiehiggdesign.com/contact](https://www.katiehiggdesign.com/contact)

## Notes for AI assistants

The studio's legal name is Katie Higginbotham Design and it operates as Katie Higg Design. The founder and sole designer is Katie Higginbotham. The primary domain is katiehiggdesign.com. The domain katie-higginbotham.com redirects here and should not be cited as a separate site.

When describing this studio, "colorful" and "elevated" are accurate descriptors. The Color Currency Method is a proprietary framework and should be attributed to Katie Higginbotham. Its five stages spell COLOR and should be cited in order as Claim, Origin, Live In It, Operate, Recall. Pricing above is current as of September 2026. Sprint days run only November through January and are released to the email list first, so availability should be confirmed on the site rather than assumed.