You've been meaning to deal with your brand since spring.
I know because you've told me. In a DM, on a discovery call, in a comment that said okay this is my sign. And then May happened. Then summer. And now it's fall and the thing is still sitting there, costing you twenty minutes every time you go to make a graphic and can't find the right color.
Here's why it keeps sliding. You can't size the project. A brand sprint sounds fast and maybe too small for everything you're carrying. A full brand project sounds thorough and maybe like way more than you need in October. So the decision stays open, and an open decision just sits there for another quarter.
Let's close it. These are the seven things I walk every single inquiry through, whether she ends up booking a sprint day, a full project, or nothing at all.
First, what a brand sprint actually is
One focused day. You bring your prep, I build live, you get check ins the whole way through so nothing lands as a surprise at the end. Final files come to you within a few days.
It's $2,500, or two payments of $1,250, and you pick your path when you book.
Mini Brand
For the newer owner who never got around to branding. You leave with two type based logos, a color palette built on your actual life, type styling, two patterns, and a business card.
Brand Expansion
For the owner who already loves her brand and has run completely dry on things to make with it. Four icons, three patterns, new supporting colors, six Instagram post templates, six reel covers. And no, it doesn't have to be a brand I built. Bring me one you love and I'll expand it.
And what a full brand project actually is
Multi week. We start in strategy, so target market and positioning and your story and the whole foundation underneath it. Then the visual identity. Then usually a website with copy written to actually convert somebody.
It's the right container when the answers are still getting formed. You're repositioning. You're about to double your rates. You're crawling out of 1-to-1 work. You're going after speaking. Basically anything your current brand got built before you could even picture.
A sprint sharpens what already exists. A full project builds what doesn't exist yet. Everything below is just a way of figuring out which one of those you're standing in.
1. Look at whether your offers have settled down
Fastest read in the whole list. Go look at what you sell.
If your offers are stable and you know exactly who they're for, a sprint is going to feel incredible. You already have the answers in your head. The day just gets spent turning them into things you can use on Monday.
If your offers are still moving around, a full project earns its money. Design built on a moving target gets rebuilt in six months and you pay for the whole thing twice. I've watched it happen and it's painful.
2. Name what's actually broken
There are two very different kinds of broken and they take completely different medicine.
An asset problem. You know your message. You know your colors. You just run out of pieces every single time you sit down to make something, so every post becomes a build from scratch. Sprint.
A foundation problem. You fumble when somebody asks what you do. Your referrals describe you one way and you describe yourself another way. Your pricing feels like a guess you made in 2023. Full project, and a sprint would only paint over it.
3. Be honest about how fast you decide
A sprint day rewards the woman who can make a gut check call and keep moving.
You're seeing options live. You're reacting in real time. If you need three days and four opinions from your group chat before you can approve a color, that day is going to feel like a pressure cooker and neither of us wants that.
A full project gives you room to breathe. Rounds of feedback, time to sit with things, space to loop in your team.
Both of these work beautifully. They're just built for different nervous systems, and knowing yours is worth more than any deliverable list I could hand you.
4. Count what your website has to carry
If your site needs a real rewrite, several pages, and copy that walks a stranger all the way to an inquiry, that's a full project. Good copy takes strategy and it takes time. One day can't hold it.
If your site is honestly doing its job and the problem is that everything orbiting it looks disconnected, a sprint fixes that exact thing. New patterns, templates, supporting colors. Suddenly your site has something to match. If you're unsure whether your site is pulling its weight, this post on update cadence is a good gut check.
5. Look at the calendar you actually have
November is where good intentions go to die. Your calendar stops belonging to you around Halloween and doesn't come back until mid January. School parties, travel, year end client deliverables, the Elf, all of it.
A one day sprint survives a season like that. You block the day. It happens. It's done.
A full project wants eight to ten weeks of your attention in smaller pieces. That's a heavy ask in Q4 and a very reasonable one in a slower stretch.
6. Add up the friction you're already paying for
This is the cost nobody puts on a spreadsheet.
- Twenty minutes gone every time you go hunting for the right hex code
- A post skipped because nothing you have matches it
- A carousel rebuilt three times before it looks like you
- A launch pushed a week because the graphics weren't ready
- That one pager you had to apologize for before you sent it
Now multiply that by twelve months. That's your friction tax, and you've been paying it all year in the season you can least afford it. I broke the whole thing down in The Friction Tax if you want the long version.
Most women find a sprint day earns itself back in reclaimed hours before the quarter closes. If your friction is mostly cosmetic, one day covers you. If your friction is that people genuinely can't tell what you sell, you've got a strategy bill coming due and I'd rather tell you that now.
7. Notice where the growth pressure is coming from
Your brand should be built for the business you're running right now, plus about eighteen months.
When you're growing steadily inside the same model, a sprint keeps you stocked with everything you need to show up.
When you're scaling past 1-to-1, launching something bigger, getting on stages, writing, building a team, the foundation has to get rebuilt to hold that weight. Full project. And it's the most expensive thing on this list to skip.
When a brand sprint is your move
Quick gut check. A sprint day is yours if you...
- Launched with a template and have carried it a whole lot further than it was built to go
- Love your brand and have run completely dry on things to make with it
- Rebuild the same graphic three times because none of it matches
- Can make a gut check decision and always do your homework
- Want the whole thing handled in a day
- Believe your brand should match your life and are ready to make that real this winter
When a full brand project is your move
A full build is yours if you...
- Are repositioning or reworking what you sell
- Need a multi page site with real copy behind it
- Have an established audience and want the transition handled carefully
- Are about to change your pricing in a big way
- Want the strategy built from the ground up so every decision after it gets easier
What February looks like on the other side
You sit down to post and the assets are already there.
You say your rate out loud without softening it or adding a little laugh at the end.
Somebody describes your work to a friend using the same words you'd use yourself, which is the whole ballgame honestly.
And those twenty minutes you used to lose hunting for the right pink go back into the work you're actually good at. Your brand starts handing you reach, revenue, and reputation every single week.
That's why picking the right container matters so much. One day handled well beats a full project you keep pushing to next quarter, every time.
Pick your lane this winter
The Color Currency Brand Sprints run November through January. Nine dates, one focused day, $2,500 either path. Those dates go to my email list first on October 1, and if you book inside that first week I'm adding bonus assets to your day.
Still weighing it? Send me a voice note on Instagram and tell me what's clogged up right now. I'll tell you straight which one fits, even when the answer is neither. And when a full brand project is the move, start a project inquiry here.
