color currency winter brand sprints waitlist now open! learn more

Let's put your color to work.

Every project starts in the same place, with the color that already feels like you. Where it goes from there is up to you. Not sure what your brand is doing for you right now? Start with the Audit.

The Color Currency Method

It starts with color because color is the fastest thing anyone recognizes. It doesn't end there.

There's a cost nobody puts on a spreadsheet. The twenty minutes you lose hunting for the right pink, and the post you skip because nothing you have matches. I call it the friction tax, and ending it is the whole point.

01 · Claim

Commit to the color that already feels like you.

02 · Origin

Anchor it to your real life, not a mood board.

03 · Live In It

Your life and your brand stop being two jobs.

04 · Operate

It shows up on every touchpoint, every time.

05 · Recall

People recognize you before they read a word.

That recognition compounds into referrals, faster yeses, and bigger bookings. It's what turns a brand into something that pays you back.

The Color Currency Audit

Your brand is not a vanity metric. Let's find out what it is costing you.

There is a cost nobody puts on a spreadsheet. The twenty minutes you lose hunting for the right pink, and the post you skip because nothing you have matches. I call it the friction tax, and this is how we find out how much of it you have been paying.

I review your website, your Instagram, and your email marketing through the lens of the Color Currency Method, then walk you through what is working, what is holding you back, and where the work will compound fastest.

Timeline
1 Week
Investment
$499
Who it's for

The CEO mom who feels her online presence is not reflecting her expertise. You do not know if you need a full rebrand right now, but you want expert eyes on your brand before you commit to anything bigger.

What it is

A strategic look at your whole presence through the Color Currency Method, so you know exactly where your brand is leaking and where the work will pay you back fastest.

What you get

You will walk away with a prioritized roadmap, direction on what matters now and what can wait, and a real picture of what a brand that pays you back would look like for you. Book Brand or Brand & Web within a week of your action plan and $250 comes off your project total.

Katie Higginbotham in white dress sitting on a couch using a laptop with a smiling girl and a boy nearby in a modern kitchen.
Wooden desk with a white wireless keyboard on a beige mat, a silver smartphone, a blue decorative candle, and a monitor stand displaying an ultrasound photo and a 'made for mothers' sticker.
Color Currency: Brand

A brand that pays you back.

This one is for the woman who is done reinventing her look every season. We claim the color that already feels like you, then anchor it to your real life instead of a mood board you saved two years ago.

A brand that pays you back is one people know on sight. That recognition turns into referrals, faster yeses, and bigger bookings, and it keeps earning long after the project is over.

Timeline
4 weeks
Investment
$5,280 (payment plans available)
Who it's for

The woman ready to stop reinventing every season and commit to a brand that holds. Your website is fine for now. Your visuals are the thing holding you back.

What it is

Claim and Origin, made real. A full brand identity anchored to your real life, with strategy, positioning, voice, a full logo suite, your palette, your fonts, and a Canva kit so you can run with it.

What you get

You will walk away with a look that feels like a home instead of a costume, a set of assets you can use tomorrow, and a brand you never have to second guess again.

Text reading 'Creating Community' in blue on a dark green background.
Two Creating Community business cards on a light surface, one showing the logo and mission with social media handle, the other showing contact info for Addison Mae Cook Duckworth.
Color Currency: Brand & Web

Your color, everywhere you are.

If you have been growing through referrals but your presence has not caught up to you, this is it. Brand & Web takes your color and everything we build around it and puts it everywhere your business shows up, starting with a website built to do the convincing for you.

That is the Color Currency Method running end to end, and it is why building your brand and your website together earns you the bundled price. Splitting them up costs more.

Timeline
12 weeks
Investment
$9,600 (payment plans available)
Who it's for

The CEO mom growing through referrals whose presence has not caught up to her, and who wants every touchpoint working together from the day she launches.

What it is

Operate and Recall, built for you. Everything in Color Currency: Brand, plus a five page website written in your voice, 8 branded Instagram templates, and a launch set with reel covers, highlight covers, and posts to introduce it all.

What you get

You will walk away with a presence people recognize on sight, a site that makes showing up easier, and a brand that keeps paying you back every time it is seen.

Three mobile phone screens displaying The Fem Method website with therapy session image, service description, and a woman exercising in a gym.
Desktop computer displaying a webpage titled 'Find Relief' showing a woman receiving physical therapy, with a white keyboard, mouse on leather pad, coffee mug, books, pen, and flower vase on the desk.
Color Currency: Sprint

One day. A full set of brand assets, handed over the next morning.

Every winter I clear the calendar for a run of single days. You pick your path when you book, we lock the direction ahead of time, and I build the whole thing while you go live your life.

There are two ways in. Mini Brand for the newer business owner who needs the whole foundation in a day. Brand Expansion for the seasoned owner who loves her brand and has run out of things to make with it.

Timeline
One day (November, December, January only)
Investment
$2,500 (or two payments of $1,250)
Who it's for

The newer owner who needs her whole brand foundation without a six week process, or the seasoned owner who loves her brand and has run out of things to make with it.

What it is

Nine single days between November and January, three a month. You pick your path at booking and everything lands in your Canva Pro the next morning.

What you get

Mini Brand gives you 2 logos, color palette, type styling, 2 patterns, and a business card. Brand Expansion gives you 4 icons, 3 patterns, new supporting colors, 6 Instagram post templates, and 6 reel covers.

Website homepage layout for Pearl Physical Therapy featuring images of a female physical therapist in a white and blue setting, text about personalized pelvic and orthopedic therapy, and sections on pregnancy, postpartum, perimenopause, menopause coaching, and athlete recovery.
Person holding phone showing Instagram profile ptkimdixon with posts about physical therapy and women's health.
Ways to work together

Pick where you need to start

Every project runs on the same method. The difference is how far we take it. Payment plans are available on every build at no interest.

The Color Currency Audit
$499
One week
$250 back when you book within 7 days
For the brand you already have and are not sure is working
Book it yourself, no call required
You leave knowing what to fix first
Color Currency: Brand
$5,280
4 weeks
or 4 payments of $1,320
For the woman whose brand stopped matching her
Built on your color story from the ground up
Everything you need to show up the same way everywhere
Done in about a month so you can launch on time
Color Currency: Brand & Web
$9,600
12 weeks
or 6 payments of $1,600
For the woman who is ready to be found
Everything in Color Currency: Brand
A five page site written in your voice
8 branded Instagram templates and a launch set
You leave able to run it yourself
Color Currency: Sprint
$2,500
one day
or two payments of $1,250
For a brand that is close and needs a push
One day on my calendar, all yours
Winter only, dates drop October 1

Your brand should inspire you first. Because when you love how you show up, your audience will too.

Branding isn't just about how others see you. It's about how you feel when you show up. A brand that reflects your values, personality, and vision does more than make your business look good. It simplifies your decisions, energizes your marketing, and makes your goals feel within reach.

Kind Words

Don't just take it from me, see how my clients felt after working together.

My website that not only looks amazing but truly showcases my business in a way I couldn't achieve with standard templates. I am now drawing in more luxury clients like I hoped.

Darby

Since overhauling my brand and website, I am getting more quality inquiries who actually have the budget for me.

Madi

Katie’s ability to dive into industry trends and authentically express my voice has made all the difference in my brand, making the process of building it from scratch feel seamless and manageable.

Lori

Katie's redesign of my website not only reflects our significant growth but also captures my vision perfectly. I’ve received endless compliments thanks to her thoughtful design and strategic approach.

Gina

Working with Katie was a dream! She took my scattered ideas and created a cohesive, beautiful reality for my brand and website that perfectly matches my business.

Allison

Katie was attentive and so helpful in the creative process of branding and web design. I felt listened to and my voice showed up in the final product.

Lindsay

the process


01

Converse

The best solutions start with conversations. Our kick-off chat gets to the heart of what you do, who you want to attract, and how we get you there. Afterwards I establish your brand's foundation, which every visual decision after it gets made from.


02

Create

Once the brand foundation is approved, I explore visual identity directions and narrow it down to the one that serves you best. You see it in a formal presentation that shows the brand in full context. If you are a website client, content is cultivated during that same phase so we can move straight into wireframing, designing, and building your site.


03

Celebrate

All final files are delivered along with a comprehensive brand guide to help you with brand execution moving forward. We launch your brand into the world and I cheer you on as you start to reap the benefits of a brand and website that feels like you.

Faqs

Everything you need to know about working with a brand and website designer for women entrepreneurs.

What is the Color Currency Method?

It's my framework for turning your brand into an asset instead of a decoration. Color does the heavy lifting, because it's the fastest thing anyone processes. Then your type, your patterns, and the way your whole world looks on camera all become part of the same signal.

Five stages, and they're laid out in full further up this page. The short version is that we find the color that already feels like you, anchor it to your real life instead of a mood board you saved two years ago, then build the system that carries it everywhere until the recognition starts doing your selling for you.

That recognition is the whole point. It compounds into referrals, faster yeses, and bigger bookings, and it is what turns a brand into something that pays you back.

How long does a brand and website design project take?

This depends on the package you choose, your goals, and my availability. Timelines run from a single Sprint day up to twelve weeks for a full brand and website build. All the details can be found in the services guide.

The goal is never to rush but to focus on a process that balances efficiency with thoughtfulness. That is what makes a brand and website that works hard for your business instead of only looking good, and it is what lets you make decisions without second guessing them.

How far out is your brand design waitlist?

My average waitlist for brand and web design is about 4-6 weeks, so the earlier you reach out, the better. Once you're on the schedule, you'll get a prep worksheet to start gathering inspiration and organizing content before kickoff. The winter Sprint days usually have quicker availability.

I just need a logo. Can we work together?

A logo is one piece of a much bigger picture. Your visual brand identity isn't just told through your logo. It's reflected in the fonts, colors, and brand photography direction you choose and how it all comes together consistently across every touchpoint.

I believe the best investment you can make is in holistic branding that tells the full story of your business. That’s why I don’t offer standalone logos but instead focus on creating a cohesive brand identity that supports your goals and simplifies decision-making.

What's the ROI of investing in brand and website design?

My clients often see booked services coming in more consistently, the ability to raise their prices, and a personal brand presence that makes showing up in their marketing feel easier. Strategic brand design for women entrepreneurs is more than a logo or a polished website. It's the foundation that makes decisions clearer and being the face of your business feel natural.

Do your website designs include SEO?

Yes! Every website I design is built with foundational SEO best practices, including mobile optimization, clean site structure, keyword-rich page titles, and thoughtful design that improves user experience. A well-built website for women entrepreneurs should work just as hard as the woman behind it.

For more advanced SEO, like deep keyword research or content strategy, I recommend working with a specialist. Pairing professional design with SEO expertise ensures your site not only looks incredible but works just as hard to attract and convert your audience.

Do you offer payment plans for brand design?

Yes, all brand and website design projects include flexible 4- or 6-month payment options. I believe in making this investment manageable while still keeping your momentum moving forward.

How soon can we start my brand and website project?

Start dates depend on my current availability and the brand design package you choose. My typical lead time is 4-6 weeks. While you're waiting, many clients use this time to update brand photography, gather client testimonials, or prep website content so you're ready to hit the ground running.

If you have a more urgent need, let me know. In some cases, I can accommodate earlier timelines if it’s the right fit.

What website platforms do you design on?

I design primarily on Webflow and Squarespace, two powerful, flexible website platforms that give you design freedom and the ability to make updates without needing a developer. Together, we'll choose the best fit for your goals and your business.

Why should I invest in professional brand design now?

Because your business is already working, but your online presence should be working for you too. The sooner your personal brand reflects your expertise, the sooner you're attracting the clients, speaking gigs, and opportunities that match who you've already become.

Why choose Katie Higg Design for my personal brand?

Because I get what it means to run a business in the thick of motherhood. And I pair that lived experience with over a decade of agency expertise in brand strategy. I know that when you build a colorful, strategic brand around your actual life, it doesn't dilute your credibility. It amplifies it. Color, personality, and bold brand design give you the momentum to show up fully, and that momentum is what makes your expertise undeniable. That's the work I do.

Still have questions?

I'm always happy to chat through your questions to see if we're the dream team.